Blue Air, the third-largest low-cost carrier in Europe, announces new business model to maintain its competitive advantage in an ever-more complex and competitive business landscape.

With a particular focus on customer interaction, accelerating strategy execution and improving the financial performance, Blue Air continues to build on its success. Starting this year, the German group Zeitfracht has become one of Blue Air’s investors and the new strategy has already strengthened the carrier’s ability to become profitable.

“We are delighted to extend our commitment in Germany, for both our business and leisure passengers. In 2019, we continued to offer affordable fares and an excellent travel experience for both our Romanian passengers who wish to visit Hamburg, Koln, Stuttgart or Munich, and also for our German passengers eager to discover Sibiu (one of the most charming and idyllic cities in Transylvania), Iași or Bucharest,” said Oana Petrescu, CEO of Blue Air.

“Our company has the capacity to build on its strengths and is determined to take advantage of the continuing profitable growth opportunities in European short-haul. With a new business model based on a low cost/low complexity strategy, we aim to keep a tight lid on costs and accessing new revenue opportunities. With our best value fares and convenient airports, we will continue to measure our success based on the level of personalized satisfaction offered to our clients, as our ultimate goal is to better serve the passengers and enhance our returns,” she added.